Established trustworthy brand with cultural feel
KanjoWin is a raffle-style platform where participants can win iconic Japanese cars. The brand needed a complete identity that captures the raw energy of underground Kanjo Loop culture whilewhile remaining trustworthy, digital-first, and unmistakably fun.
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Build a fully ownable identity
KanjoWin arrived with a loose early concept — a Japanese-inspired raffle brand centered around luck, cars, and speed.
The challenge: build a fully ownable identity rooted in Japanese street racing without becoming cliché or overly aggressive.
The brand needed:
- a distinctive hero mascot
- visual language with cultural credibility
- a scalable identity system for digital, social, and merch
- a UI-ready design direction for the upcoming product/platform
- assets usable across socials, print, countdowns, raffle tickets, videos, and merch
Custom Mascot is the way to go
We built the identity around a custom Maneki-neko mascot, stylised to reflect Kanjo culture: confident posture, dynamic lines, subtle rebellious attitude, bold outlines, and a racing-inspired personality.
To build a coherent world, the visual system works in layers:
- Primary: the cat mascot, logo, bold color accents
- Secondary: illustrations of koban coin, omamori shapes, Japanese strokes
- Tertiary: background patterns inspired by racing swipe, dynamic lines and arcade retro-gaming
Together, these create an energetic, playful, and unmistakably Kanjo visual universe that scales seamlessly from user interface to merchandise.
Brand with clear personality
The new identity transformed KanjoWin from an early concept into a fully defined brand with clear personality, structure, and cultural depth.
The mascot and visual system created immediate recognisability and consistency across UI, social content, and merch — enabling the team to scale design faster and communicate more confidently.
The identity now supports product development, improves trust in a raffle environment, and provides a strong foundation for growth and community-building.
Testimonial
Real results, real partnership
""We were extremely happy with the approach of the whole Amahi team.""
